ABSTRACT
The media is increasingly playing an important role in promoting tourism. The SAT Strategy (2013: 12) suggests that the opportunities in the tourism industry are so numerous but are not yet fully exploited where more marketing is needed to create more awareness. The aim of this study is to determine the influence of the media in promoting tourism business activities in Nigeria. The primary objective of the research is to examine the value of social media in promoting tourism in Nigeria.
The study followed a quantitative research method in order to attain the set objectives of the study. Non-probability sampling technique was employed in recruiting the participants. Convenience and purposive sampling techniques were used to generate the sample population in this study. The target population for the study were all the tourists that visited the Nigeria tourist destinations. The researcher managed to secure a 90% response rate as 272 questionnaires out of 300 were collected. A structured self-administered questionnaire with 42 questions was used in the survey that was conducted to obtain primary data. The study used both descriptive and inferential statistics. Statistical Package for Social Scientists (SPSS) version 23.0 was used to analyse the data.
Background to the study
Addiction to the internet has been a significant contributor to many problems over the years, pa...
Background of the study
Lagos now has a population of more than 18 million people. The United Nations grants mega...
Background of the study
In every society wherever government, government institutions and politics exis...
ABSTRACT
Drug abuse is becoming an increasing problem in Nigeria. A number of studies carried out in th...
ABSTRACT
This study was carried out to examine principals and supervision of instruction and acade...
Abstract
Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realis...
This research explores the impact of risk management practices on business performance. Objectives are: (1) to assess the effectiveness of risk man...
Abstract: This study investigates the implementation and impact of the Reggio Emilia approach in early child...
Abstract
Airline booking and ticketing in a commercial airline company is a project work aimed at creating a system that will enable...
BACKGROUND OF THE STUDY
Transportation is very important in a developing country like Nigeria. &nb...