0704-883-0675     |      dataprojectng@gmail.com

THE ROLE OF MEDIA AND COMMUNICATION IN TOURISM DEVELOPMENT

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

The media is increasingly playing an important role in promoting tourism. The SAT Strategy (2013: 12) suggests that the opportunities in the tourism industry are so numerous but are not yet fully exploited where more marketing is needed to create more awareness. The aim of this study is to determine the influence of the media in promoting tourism business activities in Nigeria. The primary objective of the research is to examine the value of social media in promoting tourism in Nigeria.

The study followed a quantitative research method in order to attain the set objectives of the study. Non-probability sampling technique was employed in recruiting the participants. Convenience and purposive sampling techniques were used to generate the sample population in this study. The target population for the study were all the tourists that visited the Nigeria tourist destinations. The researcher managed to secure a 90% response rate as 272 questionnaires out of 300 were collected. A structured self-administered questionnaire with 42 questions was used  in the survey that was conducted to obtain primary data. The study used both descriptive and inferential statistics. Statistical Package for Social Scientists (SPSS) version 23.0 was used to analyse the data.




FIND OTHER RELATED TOPICS


Related Project Materials

THE IMPACT OF SHYNESS AND BODY DYSMORPHIA ON INTERNET ADDICTION

Background to the study

Addiction to the internet has been a significant contributor to many problems over the years, pa...

Read more
A REMEDY TO INFRASTRUCTURAL CHALLENGES VIA RENEWAL PROGRAMME, A CASE STUDY OF LAGOS MEGA CITY

​​​​​​​Background of the study

Lagos now has a population of more than 18 million people. The United Nations grants mega...

Read more
IMPLICATIONS OF REGIME CHANGE ON LOCAL GOVERNMENT AREA DEVELOPMENT A CASE STUDY OF TANGAZA LGA SOKOTO STATE

Background of the study

In every society wherever government, government institutions and politics exis...

Read more
THE DANGER OF ILLICIT USE OF HARD DRUGS AMONG YOUTH IN TERTIARY INSTITUTIONS

ABSTRACT

Drug abuse is becoming an increasing problem in Nigeria. A number of studies carried out in th...

Read more
PRINCIPALS AND SUPERVISION OF INSTRUCTION AND ACADEMIC PERFORMANCE OF JSS 3 STUDENTS IN EDUCATION

ABSTRACT

This study was carried out to examine principals and supervision of instruction and acade...

Read more
Audience Perception of The Punch Newspaper Cartoons: A study of Caritas University.

Abstract

Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realis...

Read more
THE IMPACT OF RISK MANAGEMENT PRACTICES ON BUSINESS PERFORMANCE

This research explores the impact of risk management practices on business performance. Objectives are: (1) to assess the effectiveness of risk man...

Read more
IMPACT OF THE REGGIO EMILIA APPROACH IN EARLY CHILDHOOD EDUCATION (ECE) SETTINGS ACROSS NIGERIA

Abstract: This study investigates the implementation and impact of the Reggio Emilia approach in early child...

Read more
DESIGN AND IMPLEMENTATION OF AIRLINE BOOKING SYSTEM ( A CASE STUDY OF AIRPEACE AIRLINES NIG LTD)

Abstract

Airline booking and ticketing in a commercial airline company is a project work aimed at creating a system that will enable...

Read more
THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON CONSUMER GOODS

BACKGROUND OF THE STUDY

Transportation is very important in a developing country like Nigeria. &nb...

Read more
Share this page with your friends




whatsapp